Alpha Media is seeking a Content Director to be located in our Tyler / Longview market.
Alpha Media is the fastest growing company in media today. We have a passion for great radio and digital content. Our philosophy is to be smaller, faster, bolder, and work as a high functioning, best of class team at all levels. We hire and retain top talent who are unique, innovative and vibrant. We believe in creating progressive products, world-class events and building strong relationships in our communities.
Headquartered in Portland, Oregon, Alpha Media operates 250 radio stations within 50 markets across the United States covering all formats.
Come work for the fastest growing company in radio today!
Position Overview:
The Content Director is a leader role responsible for managing the strategy and execution of the station brand and increasing audience engagement. The Content Director is ultimately responsible for the quality of the product of the station and by extension, for protecting the station licenses.
The Content Director supports the Market Manager and the General Sales Managers in driving revenue growth while developing & maintaining a market’s stations brand and identity. The Content Director, formally know as the Program Director, is a member of the market’s management team, and role models the values and operating principles of programming staff and broader market employees.
Required Skills
- Identify, develop, coach and manage the Promotions staff and On-Air Talent in the market with the support of the Senior Vice President Programming (SVPP).
- Analyze ratings and market research to grow the audience base – identify market risks / opportunities and ways to improve ratings.
- Monitor and analyze competition and develop strategies to outperform competitors.
- Work with Promotion Directors, and Digital Managers to drive audience engagement and build the station brands across broadcast, digital, and live entertainment.
- Work with On-Air Talent to ensure they invest in original content for the digital platforms.
- Assist in designing & executing live events in the market.
- Support the Market Manager by leading the day-to-day management of station programming in the market including (but not limited to); managing productivity, cost, technology, and production capabilities; and, protecting the station from FCC infringements of On-Air conduct.
- Provide leadership and oversight for direct reports, including guidance and identifying development opportunities.
- Drive results through your team and hold them accountable to business metrics & expectations, as well as ensuring they support market sales efforts.
- Execution of and contribution to central resources (e.g., programming an Alpha Media station, asking SVPP to call in Talent coaching, etc.).
- Provide visible leadership and communications to the market.
- Actively support the Market Manager and Director of Sales in driving revenue growth (e.g., supporting sales calls to provide brand / product support).
- Develop broadcasting and digital strategies that will strengthen the presence of station brands in the market
- Analyze your brand’s digital metrics for both the station and air personalities to measure performance
- Collaborate with Sales, Marketing and Promotions to create brand-appropriate content to drive digital audience, fan engagement and revenue
- Inspire and manage talent, both on-air and off, to expand their show digitally and socially
- Creatively use digital properties to grow terrestrial ratings
- Strategically use on-air inventory to grow digital audience
- Review and approve all commercial and paid programming content
- Build and maintain successful relationships with record labels, producers, artists, managers, composers, and other industry contacts
- Schedule station music to ensure music remains consistent with station’s brand
- Direct and monitor station programming and activities in accordance with FCC rules and regulations, company policy and applicable federal, state and local laws
- Lead a content-driven team through example, coaching, inspiration, motivation, focus and dedication
The Content Director must possess:
- Experience in programming and digital brand management.
- Understanding of the markets, listeners and competitors to drive optimum ratings growth.
- Understanding of industry trends and revenue drivers and an ability to create and develop a brand that engages audiences.
- Strong organizational skills and an ability to multi-task while balancing multiple priorities.
- Strong analytical, decision making, and problem solving skills.
- A strong talent mindset – exceptional people management and team performance / coaching experience.
- Knowledge of FCC rules and regulations.
- Proven ability to lead and execute in a fast-paced, active environment.
- Undergraduate degree or appropriate combination of education & experience is required.
- Identify, develop, coach and manage the Promotions staff, and On-Air Talent in the market with the support of the Senior Vice President Programming (SVPP).
- Analyze ratings and market research to grow the audience base – identify market risks / opportunities and ways to improve ratings.
- Monitor and analyze competition and develop strategies to outperform competitors.
- Work with Promotion Directors and Digital leads to drive audience engagement and build the market’s brands across broadcast, digital, and live entertainment.
- Work with On-Air Talent and PDs to ensure invest in original content for the digital platforms.
- Assist in designing & executing live events in the market.
- Support the Market Manager by leading the day-to-day management of programming operations in the market including (but not limited to); managing productivity, cost, technology, and production capabilities; and, protecting the station from FCC infringements of On-Air conduct.
- Provide leadership and oversight for direct reports, including guidance and identifying development opportunities.
- Provide visible leadership and communications to the market.
- Actively support the Market Manager and Director of Sales in driving revenue growth (e.g., supporting sales calls to provide brand / product support).
If you feel you are a qualified candidate and want to join a fast moving, growing entity submit your cover letter and resume to eastexasjobs@alphamediausa.com
Alpha Media is an equal opportunity employer and participates in E-Verify.
Account Executive
Description
Alpha Media – East Texas is seeking a dynamic, results-oriented Account Executive with a proven track-record of building and maintaining on-going relationships with existing clients through the entire sales cycle. The ideal candidate must possess proven business development and sales experience. The Account Executive must be a self-starter that is able to work with clients to meet marketing objectives and sell the value of Alpha Media local radio and digital brands.
Alpha Media is the fastest growing company in media today. We have a passion for great radio and digital content. Our philosophy is to be smaller, faster, bolder, and work as a high functioning, best of class team at all levels. We hire and retain top talent who are unique, innovative and vibrant. We believe in creating progressive products, world-class events and building strong relationships in our communities.
Headquartered in Portland, Oregon, Alpha Media operates 251 radio stations within 50 markets across the United States covering all formats.
Responsibilities for this position may include:
- Sell radio and digital advertising.
- Provide valuable consultative services to small, mid-size, and large firms and bring a concentrated focus on business development for both you and your clients.
- Successfully uncover and close new, non-radio advertisers.
- Ensure that company initiatives and tools provided are used and maximized.
- Negotiate direct and agency business.
- Participate in weekly sales meetings and training sessions.
- Input client orders and copy using company provided software.
- Ensure attainment of monthly, quarterly, and annual local + NTR + digital budget goals.
Requirements of this position include the following:
- A minimum of two years’ experience in outside sales.
- Strong written and verbal communication skills.
- Able to thrive in a fast-paced, high-growth, rapidly changing culture and environment.
- Strong knowledge of Microsoft Office Programs.
- The role requires an enthusiastic and hardworking person who exudes passion for Alpha Media’s unique platform and value proposition.
- This position requires a fully insured personal vehicle and valid driver’s license.
Preference may be given to candidates who have the above experience plus the following:
- Previous broadcast media sales experience.
- Experience building strategic presentations and dynamically presenting them to clients.
- Understand digital marketing, including mobile and programmatic digital advertising.
- A Bachelor’s Degree in business administration or an equivalent combination of education and relevant work experience.
If you feel you are a qualified candidate and want to join a growing entity, submit your cover letter and resume by clicking on the Apply button below. You may also mail the same to:
Alpha Media
ATTN: Harlen Lobley, Director of Sales
210 S Broadway
Tyler, TX 75701
Alpha Media is an equal opportunity employer and participates in E-Verify